Esaad - Dubai Police
Revolutionized Dubai Police's Rewards app, shaping loyalty's future with enhanced UX and interface design.
Product design strategy
Wireframes
User research
Usability testing
Design system
UI/UX Design
Content strategy
Content system
Backend system design
Website development
iOS development
Android development
Esaad sought to revolutionize its platform by enhancing automation between merchants and internal teams, ensuring a seamless user experience across all platforms. Additionally, they aimed to introduce a 4-digit PIN feature for tracking savings, align the design language with government identities, implement personalized deal offerings, aspire to be Dubai's premier government product, and address unethical behavior among merchants.
Our team at innovatics designed and delivered a comprehensive UI/UX solution, automating system interactions, ensuring seamless experiences across platforms, and introducing a 4-digit PIN for savings tracking.
We aligned design with government identities, enabled personalized deals, and implemented measures to address unethical behaviour among merchants. Additionally, we built a content design system for their content team and designers to produce good quality content without spending hours and hours, thereby improving merchant image quality. We defined KPIs to track user engagement, platform usability, savings tracking accuracy, personalized deal effectiveness, and merchant behaviour integrity.
This project is confidential, and we'll be delighted to provide a detailed walkthrough during our meeting.
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