theENTERTAINER
Redesigned Search user experience for better engagement to boosts monetization and results.
Product design strategy
Wireframes
User research
Usability testing
Design system
UI/UX Design
Content strategy
Content system
Backend system design
Website development
iOS development
Android development
An entertainer team approached us with a pressing issue regarding the results in their search function. They needed help in refining the user experience, allowing users to filter by cuisines, locations, featured merchants, and categories to drive higher engagement. Through in-depth research and interviews, we tackled the challenge head-on to enhance their search experience.
Innovatics strategically designs a search user experience through extensive research and collaborative workshops with both customers and internal teams. Users can effortlessly search by location, cuisine, mall, offers, or distance, ensuring a comprehensive and intuitive search journey. The approach emphasizes user-centric design, feasibility analysis, and iterative testing, optimizing for both desktop and mobile platforms.
This project is confidential, and we'll be delighted to provide a detailed walkthrough during our meeting.
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